10 things: -Rather than changing reality, you can change people's perception in order to solve problems. -The placebo effect happens when you believe something, such as medicine, is helping you, when it really isn't. Because you're deceived into thinking it works, it has the same/similar effect as actually receiving the thing that is meant to help you. -The train problem: saving money and making the experience on the train ride better, rather than spending more money and getting a completely new track system to make the journey faster. -Relative prices (Orange juice scam, more expensive price written in English, cheaper in Spanish, for the same item). -"...All value is subjective... persuasion is often better than compulsion." -"In Italy, penalty points (for speeding) go backwards. You start with 12 and they take them away. Because they found that loss aversion is a more powerful influence on people's behavior." -Symbolic v...
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